Building a presence online is different from traditional marketing.
For example, sending out letters via the Post Office translates to sending emails online.
And you can easily determine who opened your emails and if they clicked the link to go to your website or offer page.
Making cold calls to drum up business is a thing of the past when you can sit in front of your camera and record a presentation that can do the heavy lifting for you.
It’s about moving from chasing down clients to drawing more clients to you.